Index Creative Village, a local ad agency and event organiser,has a new project to concentrate on the pet besiness with an online and a reality TV programme for dog lovers.There are lots of inherent in the pet business, as dog or cat lovers are enthusiastic to spend more to pamper their pets.The company anticipate the new pet business will help revenues to meet its target of 1.8 billion baht by the year-end.Thailand has Asia-Pacific's third fastest-growing pet market, after India and China.The company's research found pet food has for 47% of the total pets.There are medical and other services such as grooming and pet spas have for 53%.Thailand's pet in dustry can sale animals are worth 10.5 billion baht a year.The ad company has a website,www.mydoggang.com,which concentrate on relationships between dogs and their masters.It anticipates 50,000 members will join the site within the next one year.In the last quarter of the year, Index Creative Village plans to persent ''The Dog Master'' reality TV show. It is now in bargaining with one free-to-air TV channel about broadcast times.In the next year,the plan of pet project will start on the website and TV show.The project will require money to invest approximately 4-5 million baht.However, the pet business will contract by 5% to 10% this year because political unrest from February to May.The company hopes the new pet project will boost revenue for TV show and multimedia business during the rest of the year.
Im my opinion,This project is very interesting for pets lovers because nowadays people take care about their pets, especially dogs.They spend more money on pet products such as food, medical care and services.Then they often spend more time for take care their pets.I hope this project will have growth in the future.I will wait for watch a TV show.
Dog lover
Website : http://www.bangkokpost.com/business/telecom/186130/ad-agency-plans-new-animal-campaigns
No comments:
Post a Comment